I'm a firm believer in this one. I likely consume 5 glasses of milk on an average day. We go through 3-4 gallons per week and there are only 3 of us in the house! I add it to my oatmeal, my protein shakes, and have a huge serving every night before bed.
Finally, the rest of the world is listening to me. I love to drink a big glass of chocolate milk after a workout, before bed or when I am not feeling well. Check out this article about the benefits post-workout.
There is even an entire Refuel with Chocolate Milk campaign going on right now....Too bad I missed the Richmond race that was sponsored by this group.